OKRs were developed by John Doerr at Intel and then brought to Google. Structure: Objective (what do we want to achieve? — inspiring, qualitative) + Key Results (how will we know we got there? — measurable, quantitative). 3–5 OKRs per quarter, 3–5 KRs per OKR.
A good OKR example: O: "Become the best in the industry for user experience." KR1: "Raise NPS from 45 to 65." KR2: "Cut onboarding time from 10 minutes to 3." KR3: "Reduce churn from 5% to 2%." 60–70% completion is a success — if it's 100%, the target wasn't ambitious enough.
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