Marketing automation is trigger-based action: when a user does something (signs up, views pricing, adds to cart), a message is sent automatically. HubSpot, Mailchimp, ActiveCampaign are popular platforms. CRM integration helps align sales and marketing teams.
Automated sequences: Welcome series (5–7 emails for new subscribers), Lead nurturing (preparing for a decision), Re-engagement (for subscribers inactive 60+ days), Post-purchase (cross-sell after purchase). Behavioural triggers (page visits, content downloads) amplify personalisation.
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