Video accounts for 82% of all internet traffic. YouTube is search-based, long-form content (how-to, reviews, tutorials). TikTok is algorithm-based — anyone can go viral from the start; authenticity is key. Instagram Reels is convenient for cross-platform repurposing.
For a good marketing video: grab attention in the first 3 seconds, one clear message, a CTA. Subtitles are essential — many watch without sound. For YouTube SEO: title + description + chapters + tags + thumbnail all matter. B-roll, j-cut, and l-cut editing techniques give a professional look. Quality video is possible on a smartphone — lighting is the most important factor.
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