Google E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the foundation of SEO in 2024. Quality content must not only be well-written but grounded in real experience. The Helpful Content Update emphasises that content should be written for people, not for AI.
Technical SEO also matters: Core Web Vitals, mobile-first indexing, structured data (Schema.org). Link quality beats link quantity. Google Business Profile optimisation is essential for local SEO. Due to semantic search, a topic cluster strategy outperforms targeting individual keywords.
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