A deep link lets you navigate to a specific app screen via a URL. For example, myapp://product/123 takes the user directly to a product page. Universal Links (iOS) and Android App Links connect standard HTTPS URLs to the app.
Firebase Dynamic Links simplifies deep linking. If the app isn't installed, the user is redirected to the App Store; after installation, the correct screen opens. This feature is highly effective for marketing campaigns, email, and SMS engagement.
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